How do you know where to focus your time and energy?
It’s so easy for us to believe that, because we're spending our time working on different aspects of our business and website, we're heading in the right direction. The question is whether that time and energy is bringing the results you're assuming.
Figuring out what to measure, and how to measure it, is really important. Once you start down this path, you’ll realise that a monthly check-in, even if it’s just basic information, will help you start focusing your efforts so that you spend less energy and get better results.
In this course we’ll get you started on the path to tracking what actually happens on your website. This will give you the information you need to make better decisions about how much time to spend on different parts of your business.